Refine the research questions to be more specific and aligned with the hypotheses. Clear and concise research questions will help focus the study and improve coherence.
Justify the sample size for both surveys and interviews. Explain how the sample will represent the broader population of marketing practitioners and firms.
Ensure a logical flow between sections. For instance, the transition from theoretical frameworks to research methods should be seamless and well-connected.
Use subheadings and bullet points to enhance the readability and organization of the content.
Share the outline of the thesis before diving more into the details of the content
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