Hills is a pet food company with significant presence in the market and a specialty for pet food for SICK pets (such as diabetes issues, You are asked to communicate this aspect of the brand while maintaining a culture of positivity.

Hello, this is a project that you need to follow instructions step by step! Follow the structure exactly as outlined in the file. • Make sure the report is well-researched and uses APA citations. • Keep it clear, structured, and professional. • The tone should be analytical but also practical—this is a strategic plan, not just theory. • No fluff, no plagiarism. The content must be original and high quality. Clearly define the digital strategy for the next 6 months. • Prioritize goals, target audience, and the best digital platforms to use. • Create a strong creative campaign that fits the brand’s positioning. • Include metrics to track performance and adjust the strategy.

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