How can entering foreign markets help your company gain a competitive advantage?
Assume
you are in charge of developing the strategy for a beer-making company in the
United States. You are looking at expanding your sales outside the United
States where incomes are rising fast. One issue is whether you should pursue a
multidomestic or a global strategy. Explain which strategy will be appropriate
to increase the sales of your beer in foreign markets. Give reasons for your
answer. How can entering foreign markets help your company gain a competitive
advantage?
Please include two sources.
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