How do fashion brands’ social media campaigns influence Gen Z’s consumption patterns, and what are the social impacts of this influence?

November 23, 2024November 23, 2024 Discipline: Behavioral science and Human development

write a white paper with the research question being: 

How do fashion brands’ social media campaigns influence Gen Z’s consumption patterns, and what are the social impacts of this influence?

ans sub questions: 

  1. What are the current trends in social media marketing strategies employed by fashion brands targeting Gen Z, and how do these strategies contribute to overconsumption?

    1. Define tiktok

    2. Introduce Shein Hauls

  2. How does influencer marketing on social media platforms affect Gen Z’s perception of fashion trends and purchasing decisions?

    1. Questioning if this is effective for the brand, for brand image (influencer and brands)

  3. What strategies can fashion brands implement to create ethical social media campaigns that promote responsible consumption among Gen Z while maintaining brand engagement and profitability?

for now it should only include a theoretical framework, literature review and marketing strategy as the introduction and rationale are already written. 
It should be done in APA reference styling and the theoretical framework should include Jean baudrillard of hyperreality as well as the concept fomo. 
Some more information that should be included:

Social media and Gen Z

Current apps and state

statistics and numbers

impact on traditional marketing

Social media marketing/campaigns

new way of marketing

type of online campaigns who does it

influencer marketing

how many brands use social media marketing

Brand engagement

hyper – engagment


Gen Z consumption

overconsumption

FOmo

and of course a case study on a fashion campaign and its effects of it as I mentioned in the subquestions attached is what I already have include books: 

Consuming Baudrillard: Introduction to the Revised Edition of The Consumer Society Barry Smart

The Consumer Society

Myths and Structures: chapter 3
and other academic resources

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