write a white paper with the research question being:
How do fashion brands’ social media campaigns influence Gen Z’s consumption patterns, and what are the social impacts of this influence?
ans sub questions:
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What are the current trends in social media marketing strategies employed by fashion brands targeting Gen Z, and how do these strategies contribute to overconsumption?
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Define tiktok
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Introduce Shein Hauls
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How does influencer marketing on social media platforms affect Gen Z’s perception of fashion trends and purchasing decisions?
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Questioning if this is effective for the brand, for brand image (influencer and brands)
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What strategies can fashion brands implement to create ethical social media campaigns that promote responsible consumption among Gen Z while maintaining brand engagement and profitability?
Social media and Gen Z
Current apps and state
statistics and numbers
impact on traditional marketing
Social media marketing/campaigns
new way of marketing
type of online campaigns who does it
influencer marketing
how many brands use social media marketing
Brand engagement
hyper – engagment
Gen Z consumption
overconsumption
FOmo
and of course a case study on a fashion campaign and its effects of it as I mentioned in the subquestions attached is what I already have include books:
Consuming Baudrillard: Introduction to the Revised Edition of The Consumer Society Barry Smart