Dissertation Handbook
Luxury Brand Management
How does the integration of artificial intelligence in the hospitality industry influence traditional hospitality practices, redefine the travel experience for consumers, and impact competitive dynamics?
10,000 words Maximum
The structure for the dissertation:
Title page (not page numbered) – How does the integration of artificial intelligence in the hospitality industry influence traditional hospitality practices, redefine the travel experience for consumers, and impact competitive dynamics?
Author’s Declaration Form
List of Contents – A list of contents (chapters and sub-sections) with page numbers should be included.
List of Figures – A list of figures (graphs, tables, images, etc.) with page numbers should be included.
List of Abbreviations – A list of abbreviations or acronyms should be included.
Structured abstract & keywords – An abstract should provide a succinct summary of the project and must supply a 250-word structured abstract (this is a maximum number of words that will include keywords and dissertation classification) set out under the 5 sub-headings, with a maximum for each sub-heading also shown –
1. Purpose (mandatory – 100 word maximum)
2. Methodology/approach (mandatory – 80 word maximum)
3. Findings (mandatory – 100 words maximum)
4. Practical implications (mandatory – 80 word maximum)
5. Originality/value (mandatory – 80 word maximum)
Do not be afraid to be creative. Consult with me if needed, for example, sometimes it is appropriate to write a chapter detailing a specific case study. Below is a general guide.
Chapter 1 Introduction
carefully devised writing that establishes the overall area of research, establishes an aim for research, arouses interest, and communicates the information essential to the reader’s understanding of what follows. offer an overview of the definitions show knowledge of any competing definitions and clarify concepts. Present the basic facts first and leave the more thorough discussion until later.
Chapter 2 A Literature Review
A literature review and theoretical framework (sometimes placed after the methodology) dissertation must contain a review of appropriate literature that is focused on the research topic and uses a range of business and management sources.
Chapter 3 Methodology
(sometimes placed before the literature review)
methodology should explain and justify why the paper adopted the methods. Please give details of how the method(s) were deployed – how were the questions constructed, how was the sample size determined, what was the procedure for executing the method, and did you have any plans for ensuring you received the required response rate
Chapter 4 Results/Findings
If you are undertaking primary research, your results will be presented in this section and it should be a clear and concise
Chapter 5
Analysis and discussion
Analyzing and evaluating your results are essential elements of the dissertation and should refer back to your theoretical framework
Chapters 4 AND 5 usually account for approximately 40%
Chapter 6
Conclusions, Limitations, and Recommendations for further research
Fonts
Must use Times New Roman size 12 for general text and sub-headings and size 14 for main headings.
Alignment and Spacing
Please use justified text throughout the dissertation
Work must be 1.5 line spaced, except leaving one-line space between sub-headings and text
Paragraphs should be separated from each other by twice as much white space as there is between lines. This can be achieved by using two ‘hard returns’.
Wherever possible, no gaps should be left on a page unless a chart means you have to. Only main headings or new tasks should start on a new page – not sub-headings.
Tables, charts, and graphs should be centered on a page wherever possible and should be of approximately the same size wherever possible.
Bullet points and numbers can use the pre-given Microsoft Word settings.
Headings
Major headings should be typed in upper- and lower-case letters in size 14, in bold, and aligned to the left-hand margin
Subheadings should be typed in upper and lowercase letters, size 12, aligned to the left margin, and in bold.
Margins
Top and bottom margins are to be 2.5cms while left and right margins are to be 3cms Page, paragraph, and section numbering and headers
Page numbers are to be size 12 and centered on the bottom of the page
Paragraphs in your dissertation should not be numbered as this can often become confusing and adversely affect presentation
Sections within your dissertation, such as the introduction, must be numbered
You should not insert either a header or footer on your dissertation
Numbering and Titling Tables and Charts
Please number each table – ‘Table 1’, ‘Table 2’ etc. – and each chart or graph as ‘Figure 1’, ‘Figure 2’ etc. Align these to the left-hand margin directly above the table or figure they relate to, giving each table or chart a title. The source for a table or figure should be in Times New Roman, size 12, and aligned to the left-hand margin below the chart or table itself.
Quotations
If a quotation is less than one line, it should be included in the main text enclosed in a double speech mark – do not italicize or place it in bold. If the quotation is more than one line, then (i) separate it from the main text with a double hard return (‘enter’) top and bottom and indented by 1 cm on each side (ii) place it within double speech marks and (iii) type it in size 12 font.
Appendices
Appendices should be kept to a minimum. When used, they should be titled and presented professionally and consistently. Title each one ‘Appendix A’ (with a description of the content), B, C, etc., and place this title in bold, Times New Roman size 12 and left aligned.
Paper and word-count
Use white A4 paper and you must include a word count at the (i) end of your dissertation and (ii) again at the end of your list of references
Critical questions
How can AI be effectively integrated into hospitality services to enhance personalized guest experiences while respecting privacy concerns?
What are the ethical implications of employing AI in hospitality, particularly regarding job displacement and the potential for algorithmic bias in guest interactions?
How do AI-driven analytics impact decision-making processes in the hospitality industry, and what are the key factors influencing their adoption and effectiveness?
What role does AI play in optimizing resource management within hospitality operations, such as energy consumption, waste reduction, and staff scheduling?
How can AI-powered chatbots and virtual assistants be designed to enhance customer service in the hospitality sector, balancing automation with the human touch?
What are the cybersecurity risks associated with AI implementation in hospitality, and how can organizations mitigate these risks to safeguard guest data and operational integrity?
What are the societal implications of AI-driven personalization in hospitality, including its effects on cultural diversity, social interaction dynamics, and community engagement?
How does AI impact marketing strategies in the hospitality industry, including targeted advertising, sentiment analysis, and predictive modeling for customer behavior?
What are the regulatory challenges and legal frameworks governing the use of AI in hospitality, particularly concerning data privacy, intellectual property rights, and liability issues?
How can AI technologies be leveraged to improve sustainability practices within the hospitality sector, including eco-friendly operations, green building initiatives, and carbon footprint reduction strategies?
Sub-question:
1: How does AI integration affect traditional hospitality practices?
2: In what ways does AI redefine the travel experience for consumers?
3: How does AI integration impact industry competition within the hospitality sector?
Plagiarism: A full check for Plagiarism.
Make sure that: the
dissertation is structured
your abstract accurately reflects the content of the dissertation and has an impact
The introduction introduces the whole work
literature review related to later sections, such as your discussion and conclusions.
Does methodology include your procedure/approach?
There is a suitable use of headings and sub-headings to guide the reader?
Are all conclusions clear, concise, and related to your main sections?
Included recommendations for further research
All references included and presented correctly in a references list
All appendices material relevant and referred to
writing is clear, simple, and direct.
Please refine the draft to a standard suitable for a Master’s level audience, several adjustments are needed. Firstly, the writing should be enhanced to demonstrate a deeper understanding of the subject matter. providing more comprehensive explanations, incorporating.
Additional supporting evidence, and presenting complex ideas with clarity and precision. Secondly, it’s crucial to ensure that all sources cited in the document are referenced correctly using the Harvard referencing style.
Additionally, a comprehensive reference list should be compiled at the end of the document, listing all sources used in the text.
Lastly, attention should be paid to the overall structure and coherence of the document. Each section should flow logically, with clear transitions between ideas. Additionally, the introduction should provide a concise overview of the topic and its significance, while the conclusion should effectively summarize the key points and offer insights or recommendations for future research.