How much does the core product matter to customers when choosing between competing services?
March 20, 2024March 20, 2024
Discipline: Marketing
Read and answer the following questions in your initial post:
How much does the core product matter to customers when choosing between competing services?
In what way would this affect the marketer’s approach to positioning the service in the market?
Learning Outcomes
Provide a detailed understanding of the theoretical concepts and frameworks that are specific to services marketing and discuss their practical applications, both online and offline.
Distinguish and review the role of employees, customers and technology in the design and cocreation of services that are satisfactory and profitable.
Explore and analyse value propositions from a customer, management and societal perspective, and critically examine ethical and sustainable aspects related to relevant stakeholders.
Devise and implement appropriate processes to manage critical events between an organisation and a customer.
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