Identify and discuss the key elements of gaining and sustaining a competitive advantage through strategic planning.

Identify and discuss the key elements of gaining and sustaining a competitive advantage through strategic planning.

To complete this discussion,
Develop a 400 – 500-word thoughtful, scholarly discussion post which includes:
Define what is competitive advantage.
Describe what is strategic planning.
Identify and describe the key elements of gaining and sustaining a competitive advantage through strategic planning.
Describe how your business venture will gain and hold on to a competitive advantage in its marketing space using E-Business and E-Commerce principles? ( My business venture is starting my own skincare line for all skin types)

If you intend to go global, speak to the integration of E-Business and E-Commerce in our business planning.
Attention should be paid to accuracy of information using either data from class readings or researched information. For researched material, please provide the appropriate citations and references using APA formatting.
Please proofread your discussion post prior to submission to ensure correct spelling, grammar, and punctuation.

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