You have been asked by ALS Global, to produce an information report, to be provided to the company, to inform them on new and emerging pathogens. The information report can take the form of one of the following:
- Research article
The abstract should be written according to the correct scientific terminology and appropriate referencing.
You will also need to provide a 200-word statement on the potential benefit of the research material for the company this cover what the company ware looking for (see below) and how your brief has provided the answers:
- The importance and potential impact to the food industry of the chosen emerging pathogen or virus.
- The potential risk to ALS the client of ALS and the wider food industry.
- Identification of any novel methods of detection.
Extra Details.
Use only word or Powerpoint for submissions. For a leaflet you can use Word and add in columns to make it look like a leaflet. You can make the leaflet look attractive with figures and photos if applicable. The abstract should look like a scientific abstract from a publication.
Maximum of 750 words plus the 200 word statement. Should include pictures and appropriate references.
There should not be a high similarity score because everything should be paraphrased.
Assessment Marking Criteria / Scheme:
Mark Scheme for Live Brief
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Criteria |
Mark |
Description |
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|
Fitting the Brief/Relevance of information |
20 |
Does the content answer the question/relate to the title |
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Scientific Accuracy |
20 |
Is the information correct |
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Appropriate use of Language |
20 |
Would the information be understood by the lay community |
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Appropriate content for chosen media |
10 |
Appropriate use of tables and figures, number of slides, size of text, amount of text etc. |
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Flow of information |
10 |
Can the information be followed in a logical manner |
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Impact Statement |
20 |
Does the statement address how the media may be useful and impact on society and the company. |
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