Improving Customer Service at Wells Fargo: A Critical Thinking and VUCA approach

Write a 3-4-page academic paper in which you describe a business situation, apply a critical thinking framework to the situation, and recommend evidence-based solutions to the situation. Explain how the concepts of VUCA (volatility, uncertainty, complexity, and ambiguity) could affect both the situation and the solution.

Introduction

This paper will give you practice with academic writing expectations, while still being work relevant. Many organizations have relationships with professional associations and contribute written articles regularly to newsletters and other publications. In addition, some organizations expect leaders to participate in conferences and seminars, where written work must be submitted using an academic style.

While you are playing the role of a new leader in an organization, remember that you are also writing a paper that will be evaluated by courseroom faculty. Thus, you want to make it easy for them to clearly see that you have demonstrated the outcomes of the assessment. Do not make your courseroom faculty search for information; guide them to it. How? By double checking the scoring guide and ensuring that you have clearly demonstrated each of these competencies at what you believe is the Distinguished level.

Read the following and think about how Panera used critical thinking and an understanding of VUCA to solve their mosh pit problem. Pay attention to Kallet’s critical thinking framework in particular.

Then, find another company with a problem they need to fix. You may use nearly any company that you can conduct research on, but do NOT choose the following: United Airlines, Chipotle, Comcast, or Walmart. If you are unsure who to use, try searching “Companies with customer service problems” online and you will get a lot of ideas, though your problem does not have to be about customer service.

In an APA-formatted paper:

  1. Summarize the problem you researched. Then, apply Kallet’s critical thinking framework to describe how the leadership of this company should think through the problem to create a solution. Finally, give at least one evidence-based solution—either that you came up with through your research or that you read the company is going to or did employ. Next, describe what VUCA considerations the leadership must keep in mind as they implement this solution.
  2. Work on being concise but thorough, keeping academically formatted paper to no more than four double-spaced pages.
  3. Be sure your paper includes, and is organized, as follows:
    • Introduction: Write an introduction that tells the reader what to expect of this paper (1 paragraph). It would be most effective to include a brief mention that leaders at Panera Bread effectively used an understanding of critical thinking and VUCA to solve their mosh pit problem, and that this paper applies a similar framework to solving whatever problem in the organization you chose. Choose an organization with a problem you can research.
    • Problem: Describe the problem that you will be solving for another company, describing the situation (1–3 paragraphs).
    • Thinking Critically: Apply the framework for critical thinking as outlined by Michael Kallet in the Think Smarter e-book to the problem you identified to describe an evidence-based recommendation for this company to improve. You can create your own unique recommendation, or show how critical thinking applied to a solution that someone else came up with already or applied, which you read about in your research (1–3 paragraphs).
    • Applying VUCA: Explain how VUCA could affect both the situation and your recommendation, and any important considerations for management in implementing the recommended solution (1–2 paragraphs).
    • Conclusion: Write a conclusion that wraps up and summarizes your document (1 paragraph). The Capella Writing Center, linked in the MBA Program Resources under Writing Skills, has good information on how to write an effective conclusion.
    • References: Include at least two APA-formatted citations in your paper.

Deliverable

Write a 3–4-page academic paper (double spaced) following APA style and formatting. Refer to the writing resources in the MBA Program Resources in the courseroom navigation panel, especially paying attention to the MBA Academic and Professional Document Guidelines, under Writing Skills. Note that an academic APA style paper must include sub-headings as well as complete citations and references, and is also expected to be double-spaced.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

  • Competency 2: Apply leadership strengths and behaviors to workplace situations.
    • Apply a critical thinking framework to a business situation.
    • Explain how VUCA can affect a business situation and a recommended solution.
  • Competency 3: Recommend evidence-based strategies for leading and collaborating in complex environments.
    • Recommend an evidence-based solution to a business situation.
  • Competency 4: Communicate effectively through academic and professional writing.
    • Provide an overview of a business situation.
    • Develop text using organization, structure, and transitions that demonstrate understanding of the relationship between the main topic and subtopics.
    • Integrate appropriate use of scholarly sources, evidence, and citation style.
    • Convey clear meaning in text through sound grammar, usage, word choice, and mechanics.

Faculty will use the scoring guide to review your deliverable as if they were your boss. Review the scoring guide prior to developing and submitting your assessment.

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Scoring Guide:

Criterion 1

Provide an overview of a business situation.
Distinguished
Provides a thorough but concise overview of a business situation.

Criterion 2

Apply a critical thinking framework to a business situation.
Distinguished
Analyzes a business situation using a critical thinking framework and explains how each step contributes to a better understanding of the situation.
Criterion 3
Explain how VUCA can affect a business situation and a recommended solution.
Distinguished
Defines VUCA and explains how it can affect a business situation and a recommended solution, and identifies ways to determine if elements of VUCA are present.

Criterion 4

Develop text using organization, structure, and transitions that demonstrate understanding of the relationship between the main topic and subtopics.
Distinguished
Develops a strong introductory statement and organizes text with skillful transitions into paragraphs with clear main ideas and headings, sufficient evidence, analysis, and linking information.

Criterion 5

Integrate appropriate use of scholarly sources, evidence, and citation style.
Distinguished
Integrates and synthesizes evidence from credible, scholarly, and professionally sound sources, with minimal flaws in APA citation style.

Criterion 6

Convey clear meaning in text through sound grammar, usage, word choice, and mechanics.
Distinguished
Produces complex and concise text that conveys clear meaning, with no errors in grammar, usage, word choice, spelling, or mechanics.
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Draft paper is attached for rewrite

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