Write a detailed 4-5 page research paper on Digital Media Metrics in Integrated Marketing Communication.
Content: Please cover in your report the following aspects.
- What is the topic/technology?
Explanation? Definition? Background? What is the relationship to our course (Integrated Marketing Communication)? - Provide and explain some examples and applications for the topic
- Advantages/Disadvantages that need to be considered
- Collect best practices (do’s and don’ts)
- Apply the topic to your local context (e.g., your professional life, etc.) and give recommendations. For local context, you can discuss how I currently work for a SaaS company, Goodshuffle Pro – which relies heavily on digital media metrics to track marketing campaign performance, see how our users and potential leads are engaging with our content, reassess our strategies, etc (Get creative here!).
- Future of this topic/technology: How do you see the topic developing in the coming years?
Please use in-text citations where needed. Make sure to cite in APA7. Please use Times New Roman font in size 12, double-spaced. DO NOT indent the paragraphs. Use bold headings instead.
Make sure to conduct thorough research for this paper. This is a Master’s level paper therefore, the writing and content must reflect that.
Lastly, please attach a Turnitin Report as well as an Ai Report with the finished paper.