Individual Report – Analyse an Online Search Marketing Performance of a Client Brand

This assessment is an individual report with a total word of 2,000 words. You have been appointed as an analyst to a firm to study and analyse an online search marketing performance of a client brand.For the report, you will choose an online brand to evaluate the current and proposean updated search marketing strategy.The report should include an analysis of the brand’s current search marketing efforts, including their use of organic and paid search, as well as any other relevant marketing channels. You will then need to identify key areas for improvement in the brand’s search marketing strategy and provide specific recommendations for how the brand can improve their performance in search.Students should use data and research to support their findings and recommendations and should be written in a professional and well-organized manner.