This assignment involves producing a 2,500-word strategic communications plan for a global organization to address a pressing and unresolved issue. The objective is to develop a well-structured, evidence-based response that aligns with the following key components:
- Issue Identification: Clearly identify a current and unresolved issue facing the chosen global organization, including any potential secondary issues.
- Stakeholder Communication Objectives: Develop specific, SMART objectives to address the issue and guide stakeholder engagement.
- Stakeholder Mapping: Use a strategic stakeholder mapping approach to prioritize and drive the communication strategy effectively.
- Communications Framework: Apply a recognized communication framework (situation analysis, objectives, strategy, tactics, and evaluation) to structure the plan.
- Implementation Plan: Include a detailed plan outlining the timeline, approach, and examples of key messages to meet the objectives, staying within a strict £5,000 budget.
- Evaluation: Propose methods for measuring the success of the communication strategy.
The assignment emphasizes critical thinking, creative problem-solving, and the use of theoretical frameworks to manage stakeholder relationships and enhance communication effectiveness. It must demonstrate strong analytical skills, academic rigor, and the ability to propose innovative yet practical solutions. Proper Harvard referencing and a report-style presentation are required. Choose your own multi–national case, where an issue has yet to be
resolved, to analyse and develop a Strategic Communications plan for. Please note a
marketing plan is not appropriate for this assignment, therefore an issue which is solely
about increasing sales or market share is not an appropriate choice of case for this
assignment.
Your plan should incorporate:
• Clear identification of an existing issue currently being faced by a specified global
organisation, with prepared responses to the issue and any associated arising issues.
• A focused, stakeholder communications aim and objectives which your plan will
deliver. This requires strong, evidenced argument and the building of a robust case.
• Effective use of stakeholder mapping to prioritise and drive the communications
strategy.
• A communications plan using a recognised communications planning framework and
include situation analysis, objectives, strategy, tactics, and how success of the plan
will be evaluated.
• A detailed implementation plan including timescale, approach and examples of key
messages to address your chosen communications aim and objectives.
• The plan may only use a budget of £5,000 to achieve your aim and objectives, via
strategic communication.
• Your essay should be presented in report–style with appropriate academic evidence,
frameworks and references
Grading Criteria / Marking Rubric
Your submission will be graded according to the following criteria:
Addressing the set question – including the appropriateness of the chosen case/plan
1. Addressing the set question – including the appropriateness of the chosen case and
plan.
2. Clarity of argument– from rationale for the plan to prioritising of stakeholders and
delivery of the comms strategy. How well argument is supported.
3. Insight, analysis, and creative application – how insightful is the plan, is sufficient
situational and stakeholder analysis evidenced, are creative solutions delivered?
4. Structure – including the way in which structure supports the robustness of the plan
and the argument and analysis behind it.
5. Referencing and Presentation
See the marking rubric at the end of the remit for more information on how your work will
following activities:
marketing plan is not appropriate for this assignment, therefore an issue which is solely
about increasing sales or market share is not an appropriate choice of case for this
assignment.
Your plan should incorporate:
• Clear identification of an existing issue currently being faced by a specified global
organisation, with prepared responses to the issue and any associated arising issues.
• A focused, stakeholder communications aim and objectives which your plan will
deliver. This requires strong, evidenced argument and the building of a robust case.
• Effective use of stakeholder mapping to prioritise and drive the communications
strategy.
• A communications plan using a recognised communications planning framework and
include situation analysis, objectives, strategy, tactics, and how success of the plan
will be evaluated.
• A detailed implementation plan including timescale, approach and examples of key
messages to address your chosen communications aim and objectives.
• The plan may only use a budget of £5,000 to achieve your aim and objectives, via
strategic communication.
• Your essay should be presented in report–style with appropriate academic evidence,
frameworks and references
Grading Criteria / Marking Rubric
Your submission will be graded according to the following criteria:
Addressing the set question – including the appropriateness of the chosen case/plan
1. Addressing the set question – including the appropriateness of the chosen case and
plan.
2. Clarity of argument– from rationale for the plan to prioritising of stakeholders and
delivery of the comms strategy. How well argument is supported.
3. Insight, analysis, and creative application – how insightful is the plan, is sufficient
situational and stakeholder analysis evidenced, are creative solutions delivered?
4. Structure – including the way in which structure supports the robustness of the plan
and the argument and analysis behind it.
5. Referencing and Presentation
See the marking rubric at the end of the remit for more information on how your work will
following activities: