Online rumors in social networks pose a major threat to network security and the maintenance of normal social order. Both governments and platforms need to understand the mechanism of online rumor propagation, monitor the spread of online rumors, and adopt the most effective and economical disinformation strategies. At present, there are abundant qualitative and quantitative studies on online rumors in different disciplinary backgrounds, but quantitative research scholars are mostly from mathematical and informatics backgrounds, and there are certain deficiencies in the theoretical spread cognition of online rumors, such as the circling and emotional spread of online rumors.
Internet Rumor Governance: Integrating Bayesian Methods, Evolutionary Game Theory, and Infectious Disease Dynamics in Social Media Marketing
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