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Investigate how sustainability terminology is used to market food by visiting a Whole Foods Market.
- Choose one of the words listed below. What does it mean according to a reputable source (USDA, FDA, a non-profit accrediting body)?
- Find three different products that are marketed by using this word. For example, three distinct products each labeled “GMO-Free” or “Fair-Trade.”
- describe the items, including price and package size
- What information is available on each of the product companies’ websites regarding the term used above? Paraphrase what the company says rather than quoting it. How plausible is it? Do they provide any proof? Does it just seem like greenwashing?
- What impact on labor, environment, ethics and/or climate does the product have assuming the sustainability claims are genuine?
- Upload as a MS Word file. The entry assignment should be 500-750 words.
- Make sure to write in standard English and to proofread what you write.
Words:
- Fair-Trade
- Organic
- Natural
- non-GMO
- grass-fed
- responsibly farmed
- Animal Welfare Certified/Certified Humane
Investigate how sustainability terminology is used to market food by visiting a Whole Foods Market.
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