The dissertation should be very well presented (with diagrams and charts) and should stick strictly to MBA level marketing. Cover page, table of content and page numbers should be included.
Include abstract.
In the Introduction, USE THE FUNNEL MODEL! (Wide global perspective first and then be specific to Mauritius country).
Put a lot of emphasis on the Literature review and methodology!
Methodology should include:
- The type of research you conducted
- How you collected and analyzed your data
- Any tools or materials you used in the research
- How you mitigated or avoided research biases
- Why you chose these methods
Specify the rationale behind this study and list atleast 4 objectives.
Provide ATLEAST 8 Research questions and it should strictly relate and reflect on the dissertation.
THERE SHOULD BE ATLEAST 4 HYPOTHESIS
Use realistic methodology and data analysis. Use cases from 2021-2024 for references.
Always use harvard references and stick to books, journals, research and theses in bibliography. Use only a few online sources.
Include recommendations: Recommendations should be:
- Concrete and specific
- Supported with a clear rationale
- Directly connected to my research
The dissertation should have less than 10% similarity and plagiarism. A plagiarism report should be provided.