Leveraging Internet Technologies for Concurrent Supply Chain Management: Enhancing Efficiency and Customer Value Proposition

Laudon & Laudon (2021) state “The Internet and Internet technology make it possible to move from sequential supply chains…to concurrent supply chains.” (p.380). Given this statement, critically assess how companies effectively make use of available technologies to efficiently manage their supply chains and provide a superior value proposition to their customers.Your assignment should include the following: • Analysis of the Statement: Provide an in-depth critique of Laudon & Laudon’s assertion. Support your analysis with relevant data and arguments. • Evaluation of Technology in Supply Chains: Explore how businesses might adopt the Internet and related technologies to optimize their supply chains. • Value Proposition Analysis: Consider how the effective use of technology in supply chain management could enhance a company’s value proposition to its customers.• Challenges and Issues: Acknowledge any potential difficulties or obstacles associated with implementing technology in managing supply chains.• Real-world Company Examples: Use examples from actual companies that either support or contradict Laudon & Laudon’s assertion. • Academic References: Back your analysis with references from relevant academic articles and publications.