MARKETING MANAGEMENT:
Writing Assignment Criteria
Writing Assignment Evaluation
1.
Student
used standard essay format: Introduction/Body/Conclusion. The structure is a
multi-paragraph essay, clearly developed with effective transitions and solid
topic sentences.
2.
Student demonstrated an in-depth understanding of the ideas
in the assigned reading and
critically evaluates/responds to those ideas in an analytical
persuasive manner (i.e. graduate level).
3.
Student
was able to respond clearly and directly to the assignment in an academic
manner
with
good development. The essay indicates a good understanding of the course
content and supports its points with textual references.
4.
Student demonstrated the use of critical thinking while
making novel connections to outside
materials and experiences. Analysis is fresh, posing new ways
to think of the material.
5.
Student
demonstrated proper use of grammar, spelling, punctuation, citation style, etc.
Writing consistently adheres to A.P.A formatting.
A)
Responses typed, using a standard font, 12-point type size,
double-spaced, with overall neatness and readability.
B)
Restatement
of the question and question number (exactly as stated in the Study Guide).
C)
On each page: Student Name, ID Number,
Course Number, Course Title, and
Unit Number.
(S) Marketing Management
Dawn Iacobucci, 2022
Cengage Learning
ISBN.13:
978-0-357-63508-7
Do not
include embedded links in your writing assignments.