Overview
Each student must complete an individual marketing project.
Your first task is to select a project topic. This must be an existing product,
service, or organization. Please select an organization or brand from within
one of these pre-approved industries:
·
Agriculture
·
Automotive/personal
transportation
·
Computers/home
technology
·
Consumer
staples
·
Fast
food
·
Financial
services
·
Food
and beverage
·
Health
care
·
Home
entertainment
·
Home
furnishings/appliances/comfort
·
Hospitality
·
House
and garden
·
Insurance
·
Large
retail
·
Online
retail
·
Personal
care/nutrition
·
Personal
communication
·
Personal
fitness
·
Personal
technology/consumer electronics
·
Shipping
·
Specialty
retail
Instructions
The same project topic must be used in
all installments.
Each project installment must include a title page that has the name of the
project topic in it. Each of the five questions should be numbered and written
out in its entirety in the pages that follow. The entire document (all five
questions, combined, but not counting references) should be at least 700
words (12-point Times New Roman font, double spaced), and include a separate
references page(reference items do not count towards the 700 word count).
All content must show direct application to the topic and exclude definitions
of terms and general explanations of generic marketing topics. The assignment
should be submitted as a Microsoft Word document.
When completing an assignment for a given module, the
student will assume the role of marketing manager for the selected
organization. All student responses must be based on research. View the
entire course textbook (all chapters) as a resource for the assignment, meaning
it may be necessary to locate assignment-related material in chapters other
than those corresponding with the module in which the assignment is located.
While the effort has been made to ensure that all material necessary for
assignment completion is found in the textbook, contact the instructor
immediately if information needed to complete the assignment cannot be located
in the textbook. The instructor will then provide instructions on locating the
required material. Quotes must be minimized and long quotes (40 words or more)
avoided. Outside sources that can be cited include scholarly marketing journals
(Journal of Marketing, Journal of Marketing Research, etc.), practitioner
publications (Wall Street Journal, Ad Age, etc.), and the course textbook.
Assignments must be submitted though Turnitin.