No Use of AI. First 3 portions are attached.
Marketing Management individual
Project (MMIP): Price and Deliver Value Offering Assignment Instructions
Instructions
The
same project topic must be used in all installments. The entire
document (all five questions, combined, but not counting references) should be at
least 600 words (12-point Times New Roman font, double spaced), and include a
separate references page. All content must show direct application to the topic
and exclude definitions of terms and general explanations of generic marketing
topics. The assignment should be submitted as a Microsoft Word document.
When
completing an assignment for a given module, the student will assume the role
of marketing manager for the selected organization. All student responses must
be based on research. View the entire course textbook (all chapters) as a
resource for the assignment, meaning it may be necessary to locate
assignment-related material in chapters other than those corresponding with the
module in which the assignment is located. While the effort has been made to
ensure that all material necessary for assignment completion is found in the
textbook, contact the instructor immediately if information needed to complete
the assignment cannot be located in the textbook. The instructor will then
provide instructions on locating the required material. Quotes must be
minimized and long quotes (40 words or more) avoided. Outside sources that can
be cited include scholarly marketing journals (Journal of Marketing, Journal of
Marketing Research, etc.), practitioner publications (Wall Street Journal, Ad
Age, etc.), and the course textbook. Assignments must be submitted though
Turnitin.
Questions
Q1. Explain the
selected pricing strategy (penetration, skimming, competitor-based, etc.).
(Ch.11)
Q2. Discuss various
pricing tactics (product line pricing, captive pricing, price bundling, etc.) that
have or would prove effective in stimulating sales. (Ch.11)
Q3. Explain the
channels of distribution (manufacturer to retailer to consumer, etc.) used to
distribute the product/service. (Ch.12)
Q4. Discuss the
distribution strategy (intensive, selective, exclusive) relevant to the
product/service. (Ch. 12)
Q5. Explain the firm’s
use of e-channels, e-retailing, or other non-traditional methods of
distribution. (Ch.12)