Marketing Research Report Assignment (on the Rock and Roll Hall of Fame in Cleveland, Ohio)

·      Focus
Groups:

·      Summary
of methodology (what we actually did (what we did in the focus groups, talk about how one was in person one was over zoom and the different age groups and about the museum), past tense, one in person one in zoom,
what happened, summarize key results, key responses to questions, summary)

·      Results
(summary of responses)

·     
Appendix: Include full focus group
summary with relevant tables/charts (in the discussion guide, after each
questions (only the questions we asked in each focus group, do not use the questions in the discussion guide if we did not ask them) response write a summary of that conversation’s key points)

·      Primary
research conclusions and recommendations

• Include support from both surveys and focus groups (focus group answers to the questions are in the docs labeled Millenial Focus Group Notes and Gen Z Focus Group Notes)
  

 So my group team is focused on the age group 18-44, it is split into two focus groups, Gen Z 18-28, and Millennials 29-44. We conducted two focus groups, one was conducted in person on campus to the Gen Z group. The other was done over zoom to the Millennial group. Our whole project is based on our client the Rock and Roll Hall of Fame in Cleveland Ohio. I have both discussion guides in one document, but we did not address all the questions because we were limited on time, and both focus group notes from the two groups are in different documents too, we included the name and the questions above the responses so make sure to only use the questions we asked in the notes to follow along, dont use questions from the discussion guide if we did not ask them in the actual focus group.