Guidelines for the Assignment
There are two parts for this assignment, for part 1 consist
of a poster. For part 2 reflection on the feedback received in previous three
assignments from the tutor.
Word limit: 1200 words in total. Poster 700 words
& Reflection 500 words.
Part 1
It requires you to prepare a draft poster critically
analysing and illustrating an aspect of what you have learned in the chapters
related to “Customers in Society”. The learning material includes an
illustrative example of such a poster to give you an idea of what is required.
You should use a combination of text and images to
demonstrate your critical understanding of an aspect of one of the topics
indicated in the question for example. The impact of roles and/or groups,
including the family and social class, culture, and opinion leaders.
As with other forms of assessment, such as essays, you
will find it easier to demonstrate critical understanding by covering less
material but in greater depth than if you attempt a wide-ranging, but
relatively shallow, treatment of the topic. Examples of how to demonstrate
critical understanding include questioning the universal applicability of a
theory or model (e.g. are there some situations where it works better than
others to explain what is going on?). For example, does group influence work in
the same way for online and face-to-face groups? Or, how useful is the Family
Life Cycle to an understanding of contemporary customer behaviour?
Part 2
Reflection on your
learning from feedback that you have received from your tutor, with respect to all
previous assignments the module covers reflection as a process and offers a
model which you can use to help structure your reflection. You need to upload
only one file; you will need to create one zipped file containing the two files
that constitute Poster & word doc. It is your responsibility to ensure that
you submit a zipped file that contains all the work that you want to submit;
your tutor cannot mark work that you accidentally omit from your submission.
Previous Assignments feedback
from Tutor, in preparation for part 2 of this Assignment.
Your knowledge and
critical understanding of concepts related to the individual consumer and their
implications for practice.
Your ability to gather,
evaluate and critically analyse information related to concepts in consumer
behaviour, by drawing on a range of sources.
Your ability to
communicate accurately and effectively in an academic essay format, as well as
in a digital format.
Your confident use of
digital practices to share information.
Your ability to develop
as an independent practitioner by planning your own workload and keeping to
deadlines.
While you selected an
interesting example for your blog series showcasing some application and
understanding, you could have also included reference lists under each blog to
further evidence your work and credibility.
You did not use any
in-text citations in your blogs, even though you are mentioning both course and
external sources. You could have also used images, to further illustrate your
blogs. Your comment was appropriate, but it was also lacking in terms of references.
Your essay in Part 1 does
not answer the assignment brief and falls short in terms of showcasing your
engagement with the theory and critical understanding of the concepts.
A substantial amount of
your wordcount is spent summarising your personal experience and referring to
the blogs, which could have been used in further exploring the links between
the concepts in more detail.
There is little
recognisable application of appropriate theoretical concepts, and in these
cases, with very limited criticality. For example, you could have explored
theory limitations.
Your essay touches on
many course concepts, and you are starting to apply them, rather than just
describing them.
However, you could have
explored theory limitations in more depth, as well as the key issues related to
the context and challenges marketers face in the real world.
Your reference list is a
good starting point, but it is difficult to ascertain if any of these are
course sources.
Please ensure you are
also citing course materials, where appropriate to showcase you have engaged
with concepts. The piece work submitted does not follow an effective essay
structure.
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