Media Studies 111B – Fall 2024 Essay Assignment #1 The Printing Press: An Agent of Change?

Summary of Requirements for Essay #1 (Media Studies 111B – Fall 2024)

Essay Topic:
Examine the role of the printing press as an agent of change, focusing on a specific area of human activity. Use at least three concepts from Elizabeth Eisenstein’s The Printing Revolution in Early Modern Europe.

Prompt Options (choose one):

  1. Rulership, Governance, and State Power:

    • Explain how a specific aspect of governance changed due to the introduction of print. Examples include public relations, censorship, propaganda, diplomacy, and more.
  2. Political, Religious, or Cultural Activism:

    • Explain how print enabled political, religious, or cultural movements outside governmental power. Focus on how individuals or groups used print to assert themselves.
  3. Science, Exploration, and Knowledge:

    • Analyze how print influenced knowledge, scientific exploration, or scholarship. Discuss the role of print in sharing, organizing, or synthesizing information in a specific field.

Structure and Requirements:

  • Outline (Due: September 12th):

    • At least one page, single-spaced, including a tentative thesis, supporting arguments, evidence, and sources.
    • Minimum of three published sources required for the outline.
  • Essay (Due: October 3rd):

    • 1300-1600 words, 12-point font, double-spaced, 1-inch margins.
    • Include a thesis statement explaining how print led to a specific change.
    • Body paragraphs should provide and analyze evidence from historical examples, including at least three terms from Eisenstein’s work.
    • Use at least five published sources in total.
    • Proper source citations (MLA, APA, or Chicago) and a works cited page.
    • Submit as PDF and include a shareable Google Doc link on bCourses.

Key Concepts from Eisenstein (use at least three):

  • Dissemination
  • Standardization
  • Vernacularization
  • Rationalization
  • Systematization
  • Typographical fixity
  • Personal publicity, etc.

Evaluation Criteria:

  • Clear thesis and argument (10%)
  • Well-organized body paragraphs (50%)
  • Proper evidence and source citations (20%)
  • Logical organization and coherence (10%)
  • Grammar, style, and readability (10%)

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