MKTG 304 Week 3 Assignment: Comparison of Similarities and Differences in Communications

You may notice that various events are reported differently depending on how you receive your news. Some outlets provide more detail than others. While other outlets may add an opinion to their reporting of the story.

Select a recent event from the media (other than what has been used in prior assignments) and compare similarities and differences in the communication directed toward print media, electronic media, employee relations, government relations, consumer relations, and international relations, where applicable. You must include at least two different types of media in your analysis.

Required headings:

  1. Recent Event – Provide some background on the public relations event you are analyzing.
  2. Media Analyzed- please discuss at least two different types of media reporting this story and how the event was portrayed.
  3. Analysis- compare and contrast some differences and similarities in how the event was reported.
  4. Conclusion- conclude with some thoughts and advice on how this is relevant to public relations professionals.

This analysis should be four pages and written in 7th edition APA format. Please remember to support your ideas with at least two scholarly references.

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