New Entrants of the Digital Attention Economy: Investigating how TikTok’s algorithm shapes media engagement patterns of Generation Z

Please write a literature review for my project. My research question is: To what extent has TikTok integrated Gen Z users into the digital attention economy by shaping their media engagement patterns?

please write a literature review using this plan and please use scholarly references as well   including some from Ireland and Google Scholar

1. Introduction

    – Brief overview of TikTok’s rise and its impact on Gen Z users

    – Explanation of the digital attention economy and its relevance to understanding media engagement patterns


2. Understanding TikTok

    – Historical context and development of TikTok

    – Key features and functionalities of the platform

    – Demographics of TikTok users, particularly focusing on Gen Z


3. The Digital Attention Economy

    – Definition and conceptual framework of the digital attention economy

    – Key players and dynamics within the digital attention economy

    – Importance of attention as a valuable commodity in the digital age


4. Media Engagement Patterns of Gen Z Users

    – Characteristics and preferences of Gen Z in media consumption

    – Previous studies on Gen Z’s digital media engagement patterns

    – Factors influencing Gen Z’s media engagement behaviors


5. TikTok’s Impact on Gen Z Media Engagement Patterns

    – Influence of TikTok on attention allocation among Gen Z users

    – Analysis of TikTok’s algorithm and its role in shaping user behaviors

    – Exploration of content creation and consumption trends on TikTok among Gen Z


6. Integration of Gen Z into the Digital Attention Economy through TikTok

    – Examination of TikTok’s role in monetizing attention from Gen Z users

    – Case studies or empirical evidence illustrating the integration of Gen Z into the digital attention economy via TikTok

    – Discussion on the implications of TikTok’s integration of Gen Z for marketers, advertisers, and content creators


7. Challenges and Critiques

    – Ethical considerations surrounding TikTok’s influence on Gen Z users

    – Potential negative effects of TikTok on attention spans and mental health among Gen Z

    – Critiques of the digital attention economy framework in understanding Gen Z’s media engagement on TikTok


8. Future Directions and Conclusion

    – Suggestions for further research on TikTok and Gen Z within the digital attention economy framework

    – Concluding remarks on the extent to which TikTok has integrated Gen Z users into the digital attention economy and its implications for future research and practice.


9. References


This literature review will provide a comprehensive analysis of existing research related to TikTok, Gen Z media engagement patterns, and the digital attention economy, with a focus on understanding how TikTok has influenced the integration of Gen Z users into the digital attention economy through shaping their media engagement patterns.



List of references to use: 



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