This assignment is based on the previous assignment which is a 2 minutes business pitch. I have selected the areas of concern and the country : “Rates of vaping / use of e-cigarettes among youth are on the rise” Focus country : Indonesia. The product that I want to use to tackle the problem is Vitapuff which is a vitamin-infused vape (i provide the ppt for my pitch with the references attached below)
Information and submission requirements for individual Essay
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- APA 7th Referencing Style
- 1.5 line spacing
- Calibri (Body) (or similar), Size 12
- Document Margin – 2.54cm left, 2.54cm right, 2.54cm top, 2.54cm bottom
- 2 Diagrams/Figures/ Tables are required to either to describe the area of concern or to define the problem or to demonstrate the originality or usefulness of your idea. You must include two visual aids.
- Please type the word count on the top of Page 1 of your Essay e.g. Word Count: 2000.
- Include a Title page with your Essay title (e.g. Using solar to address climate change challenges in Thailand) and only your SID. The word count needs to be on the first page of your Essay (not in the Title Page).
- Appendices can be provided for additional support for your assignment but they are not marked.
- Your assignment must be submitted as a word document (not PDF).
- All relevant sources must be in English and accessible by staff.
- Using Gen AI:
For this assessment, you are permitted to use Generative AI to gather facts/materials related to the ‘Country problem’ and how the concerns manifest. However, you must acknowledge the source by following APA 7th guide on how to reference AI.
https://apastyle.apa.org/blog/how-to-cite-chatgptLinks to an external site.
On the other hand, you are not permitted to use Generative AI to generate the ‘solution’. If you use them to generate solutions, it will be reported as a major breach of policy for investigation
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For Assignment 1B, you are to choose ONE of the Areas of Concern (see Overall Assignment Brief). Assignment 1B is an individual assignment.
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Context
With your passion to make a real difference, you have joined MARD (Make a Real Difference) Limited as an employee. MARD is a commercial organisation that seeks to develop creative and critical approaches and ethical solutions for its clients. MARD’s clients include charities, businesses, government agencies and philanthropists. In Jan 2024, MARD has identified several problem areas and associated country-setting that they wish to market to their clients to seek funds to further the solutions for the problems. The concept manager at MARD has approached all of its employees (you are included!) to develop a problem statement for a problem that each employee feels passionate about and for one that each employee can develop creative solutions/creative processes to develop solutions for. MARD has provided employees with the ‘Problem Areas and Countries’ spreadsheet for Assessment 1
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Tasks
1) From the Overall Assignment Brief and FAQ (Click Here), choose an ‘Area of Concern’ and a Country to focus on.
2) Provide an overall description of the area of concern in a country setting (e.g. what is the status of mental health issue in the Philippines). Please note that the same area of concern may manifest itself in very different ways in a particular country and hence it is imperative that you provide a country-specific setting to the problem. You need to include references and facts in this section. (approx 700 words)
3) Provide your problem statement and justify/argue why it is important to address it. Note that a problem statement is different from the overall description of the problem area in a country setting. The problem statement provides an unbiased and concise statement of the core problem that needs to be addressed in one to two sentences. The problem statement provides a link between the current state of the problem and the desired state. You need to include references and facts in this section. (approx 700 words) 4) Outline your creative (note that in BUSS5221, creative is defined as original and useful) idea to address the problem. Your creative idea can be a mix of creative processes and/or creative solutions. Your solution must be something that provides value to the stakeholder that you choose to pitch. In short, what does the stakeholder has to gain out of your project? Additionally, your project must be one of the following:
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i) A commercialisable product
ii) A commercialisable service
Commercialisation is about turning innovative ideas into practical offerings that benefit both businesses and consumers. Whether it’s a physical product or an intangible service, the goal is to create value and achieve commercial success. A commercial product or service must provide a return on investment to the stakeholder whom you are pitching the idea to. Note that your commercialisable product or service can benefit the Government but the Government cannot be your stakeholder.
You also need to indicate the creative thinking technique(s) learned from Week 1-4 that you have used to come up with the solution (e.g. asking questions using the 5Whys etc…). Last but not least, you need to show convincing pieces of evidence/arguments that your idea is novel (original) and useful . Concepts discussed in Module 1, 2, 3 and 4 will help with this. You can include additional pieces of evidence in the Appendix (E.g. Appendix A – Evidence that idea is novel; Appendix B – Evidence that idea is useful. You can write words to demonstrate that your idea is novel and useful but these must be in the main essay and not in the Appendix. The evidence can be in the form of screenshots in Appendix A and Appendix B, web searches etc but it is your responsibility to demonstrate that your idea is novel and useful (approx 600 words).
Structure of Essay
Title page
1.0 Country /Area of Concern – Provide country context to your chosen area of concern
2.0 Problem Statement – State and discuss your problem statement
3.0 Creative Idea/Solution – Outline your creative idea/solution
3.1 Suitability – Outline why your idea is suitable to address the area of concern.
3.2 Novelty – Demonstrate the novelty of your project
3.3 Usefulness – Demonstrate the usefulness of your project (Discuss value proposition, market opportunity)
References (APA-7 Format)
Appendix
Use the above headings in your essay.