One page marketing plan for a brand or company of your choice. This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies.

January 2, 2024January 2, 2024 Discipline: Marketing

This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies.

Topic:

  • Brand or company you are proposing for your topic
  • Brief background

Rationale

  • Why does this company need a new plan?
  • Are you entering a new market?
  • Are you proposing a new offering?
  • Does their current plan need to be revamped?
  • Include the rationale for the new plan.

Strategy

  • Who is the intended market?
  • Where will you access the necessary information for your final marketing plan?

Please submit the assignment in APA format, including supporting scholarly research.

Course Objectives:

  1. Develop a Marketing Plan
  2. Define the process for bringing a new product or service to market.

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