Your individual analysis of the process that you followed in arriving at the business model.
Your response to Question 1, a platform to showcase your understanding and skills should be no more than 800 words
in total.
You should provide a detailed description and analysis of
the process that you undertook from weeks 1-8. This should include:
· The
selection of your chosen sector.
· The
environmental audit that was undertaken of the sector.
· A
scenario analysis looking at the sector’s changing dynamics over the next
5 – 10 years.
· The
selection of your ideal scenario.
You are expected to fully use a range of relevant models to illustrate this process and the rationale for your business model selection. As part of this process, you are expected to reference and apply the Ideal Final Result (IFR) model.
Your critical evaluation of the
new business model and
its ability to create and deliver the Value Proposition in a competitive market
place.
Question 2 should be no more than 1,500 words in total.
·
You are required to produce and
populate a Business Model Canvas illustrating the Value Proposition (VP) that
your business model presents.
·
You should identify what you consider
to be the Critical Success Factors (CSFs) that must be met to ensure the
viability of your Value Proposition as outlined in the Business Model Canvas,
and conduct a Risk Analysis to illustrate the impact on the operational
viability of the model where it is unlikely that the CSFs will be met.
·
Drawing on concepts of competitive
strategy, what changes need to be made to the Business Model and Value
Proposition to ensure its adoptability by your chosen sector within the next 5
years? In addressing this question you should conduct an analysis of how competitors might react to
the business model, and how robust the business model might be in withstanding
that competition.
REQUIRED APPENDICES
a) A summary of the essential features of your business model.
b) An application of Osterwalder &
Pigneur’s Business Model Canvas.
The
above will be unmarked but are an essential requirement of the assessment.
ALLOWED APPENDICES – Students may append further working material
(diagrams, data, etc.) that supports the analysis and evaluation in an
“allowed” appendix. These are limited to a maximum of 8 pages (8 sides) of A4
equivalent, and will be unmarked.