Presentation
structure:
Slide
1: Introduction
·
What is a marketing mix?
· What
are The Elements of the 7Ps of the Marketing Mix?
Slide 2: Product
·
Define
“Product” in the context of tourism marketing.
·
Highlight
the tourism products and experiences of VisitScotland.
Slide 3: Price
·
Discuss
the “Price” component of marketing.
·
Discuss
pricing strategies of VisitScotland, such
as dynamic pricing, packages, or discounts.
Slide 4: Place
·
Describe
“Place” as the distribution aspect of marketing.
·
Discuss
the importance of location, accessibility, and distribution channels of VisitScotland.
Slide 5: Promotion
·
Explore
the “Promotion” element of marketing.
·
Discuss
the promotion strategy of VisitScotland.
Slide 6: People
·
Emphasize
the role of “People” in marketing.
·
Discuss
the employee skills, experiences, and customer service of VisitScotland.
Slide 7: Process
· Explain the “Process” component in
marketing.
·
Discuss
the customer journey, from booking to the actual travel experience of VisitScotland’s customers.
Slide 8: Physical
Evidence
•
Define
“Physical Evidence” in marketing.
•
Discuss
the role of tangible elements of VisitScotland such
as facilities, infrastructure, signage, website design, employee uniforms,
brochures, marketing material, or souvenirs.
Slide 9: Recommendation
·
What recommendations would you propose to
VisitScotland
to enhance its marketing strategy and customer experience?
·
How might implementing these
recommendations benefit VisitScotland
in the competitive tourism industry?
Slide 10: Conclusion
•
Summarize
the importance of the 7Ps in tourism marketing.
•
Discuss
the need for integrating the 7Ps effectively to create a cohesive marketing
strategy.
Slide 11: References
•
Provide
the references to all direct and indirect citations including text, pictures,
graphs, tables, and others.
•
Follow the CCCU
Harvard Referencing Guide available on Moodle. This presentation
will require a minimum of 10 different sources of
referencing.