preparation of a digital marketing campaign pitch for Tetley’s tea . You should prepare an illustrated pitch document for your boss that they can take to the client in order to try to win the commission.
As
a fresh marketing graduate, you’ve managed to land a role with a digital
marketing agency.
Having
impressed your boss over the last few months, they’re considering promoting you
to an account manager and have given you a chance to prove yourself.
They
have asked you to work on the preparation of a digital marketing campaign pitch
for a
prospective
client. You should prepare an illustrated pitch document for your boss that
they can take to the client in order to try to win the commission.
There
are several potential clients that your agency is pitching to, so your boss has
given you a choice of which commission you would like to prepare the pitch for:
– Tetley’s Tea brand is looking to raise
awareness around the launch of a new range of
herbal
teas
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