Prepare a memo, setting out your analysis and recommendations, that considers ONLY: Utilitarianism and Universal Ethics (i.e., Kant’s categorical imperative). Choose the best theory on which you base your recommendation.

1

Assignment 1
Suggested Length: 750 to 1000 words
Ethical Theories to Apply for AssignmYou are to consider, discuss, and evaluate both ethical theories and then choose the best one on which to base
your recommendations. Explain why it is the best choice.

 1. Task
You work in the Ethics Department for ABC Company (ABC). Your department is dedi-cated
to advising its employees about their ethical obligations in the corporate setting. You are an
internal consultant who provides advice and most importantly, recommendations for action to
employees of the firm. All communications you receive in this capacity are confidential.
Luke, an employee of ABC, comes to you with the following scenario and asks for your
advice. He wants to fully consider the situation. Your task is to advise and recommend a
course of action based on the specified ethical lenses and facts as given.
You must choose one of the theories on which to base your recommendation.
Below are the facts that Luke provides to you.
***** 
Luke has been asked to work on a project that involves developing land recently purchased by
ABC to build an adult entertainment retail store. According to the plan, the land is located on the
corner of the neighborhood where Owen, Luke’s brother, lives.
Luke knows that as soon as the plans for the store are made public, property values for the
surrounding neighborhood will decrease significantly. ABC plans to publicly announce the
project one month from today.
Luke is concerned about his obligations of confidentiality to his company. However, Luke is
also very close to Owen, who recently told Luke that he received an offer to sell his house at an
“okay” price given the current real estate market. Owen is considering selling but hasn’t made
any final decision yet. He wonders if he might get a better offer a few years from now when
the real estate market improves.
What is the ethical issue, why is this an issue, and what should Luke do about it?
*****

Ethical Theories — use these and only these theories to analyze the facts, support your reasoning, and make your recommendations.
Link for the Golden Rule Theory:
https://www.youtube.com/watch?v=Y2DE3BqZC9A
or 
https://www.evernote.com/shard/s66/client/snv?isnewsnv=true¬eGuid=47f303ea-8567-4967-95d8-b25aede6e004¬eKey=bc1a628d914b232a&sn=https%3A%2F%2Fwww.evernote.com%2Fshard%2Fs66%2Fsh%2F47f303ea-8567-4967-95d8-b25aede6e004%2Fbc1a628d914b232a&title=The%2BGolden%2BRule
Link for the Utilitarian Theory:
https://www.youtube.com/watch?v=-a739VjqdSI
Link for the Kant & Categorical Imperatives Theory: 
https://www.youtube.com/watch?v=8bIys6JoEDw
https://www.youtube.com/watch?v=PrvtOWEXDIQ
 For assignment 1, prepare a memo, setting out your analysis and recommendations, that
considers ONLY: Utilitarianism and Universal Ethics (i.e., Kant’s categorical imperative).
Choose the best theory on which you base your recommendation.

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