Your completed document should be 2,000 words in length.
You have been requested to produce an environmental scan for an airline or major hotel chain of your choice.
Your analysis should contain the following:
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Some context such as the organisation’s recent history, its objectives and structure, its products/services, etc.
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A PESTLE analysis examining how each of the elements of the external business environment has had an impact on the organisation.
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A critical examination of one element in the external business environment which you consider likely to have the greatest potential impact on the organisation in the near future.
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Understand the economic environment of business.
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Examine the nature of economic activity in the business market.
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Identify and understand the main reasons why countries benefit from engaging in international trade with each other.
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