Presentation: Market Segment and Business Model for Your Launch Business Concept Proposal (LBCP)

In this activity, you prepare a short presentation with accompanying audio discussing the market segment and business model of your LBCP.

 Launch Business Concept Proposal: Design
a vertical launch and landing spaceplane for suborbital tourism.

In your presentation, you will provide answers to the following questions with respect to your LBCP:

  • What is the fundamental problem of space transportation you are addressing? For example, you may believe that many small satellites have schedule or mission requirements for a dedicated launch.
  • What market segment is your launch service in (e.g., small, medium, heavy, or in-space)?
  • What is your business model? Are you a launch service contracting directly with satellites? Or are you building launch hardware and delivering it to someone else to operate?
  • What is your source of competitive advantage relative to sources of value in the industry?
Submit/attach a presentation with accompanying audio that is no more than five (5) slides and is not longer than five (5) minutes in length.

  • View the presentations of at least two (2) of your classmates and share collegial comments and feedback no later than the end of the third day of the Module 3 week. This will encourage timely comments and discussions.
    • To ensure that as many presentations as possible benefit from comments and feedback, you should not comment on a presentation with more than two (2) replies time-stamped before you submit your comments.
    • Additional comments will, of course, be considered in grading this assignment.
  • Your comments should address both the sources of strength in your colleagues’ presentations and specific suggestions for opportunities for improvement.
  • Respond to comments posted to your presentation by your classmates and instructor.


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