Problem Statement: What specific strategies should Arla adopt to adapt its products and digital customer experience to meet evolving consumer demands for health and sustainability, ensuring future competitiveness?

October 23, 2024October 23, 2024 Discipline: Business and Management
Task Explanation
Your task is to develop a strategic solution report addressing Arla Foods’ challenges in adapting to evolving market demands. This includes analyzing problems related to health and well-being, sustainability, digital transformation, and leadership. The goal is to propose feasible strategies that will help Arla meet future market demands while aligning with its core values.
 
 Introduction to Arla as the Commissioner
Arla Foods is a Danish multinational cooperative and one of the world’s largest producers of dairy products. As a company owned by dairy farmers, Arla is committed to delivering high-quality, sustainable dairy products. However, it faces growing pressures to meet consumer expectations around health-conscious products, sustainability, and digital experiences. To remain competitive, Arla must strategically adapt to these trends while staying true to its commitment to the environment, digital innovation, and customer engagement.
 
Your report will focus on identifying solutions that allow Arla to thrive in this rapidly changing landscape. 
I attached the grading rubric and report specification, as well as an example that you can consult

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