Product portfolio , Revised Service Portfolio (Address 3rd party product servicing, our other services and any newly proposed services), Revised Product Portfolio (What we should and should not be supporting – Must include at least 1 new product)

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Based on the overall products in the case study (networks, printers, desktops, etc) create a document that looks at the life cycle of the products based on sales and service and determine if these products should or should not be retired, redeveloped, or new products should be created to replace them completely.  Propose at least 1 new product that we do not currently sell.  You may elect to complete this section in a table inside your word document or write it out in essay form. 
In addition, include a proposal in essay form which details your new strategy for our products going forward. Please remember to justify your position. 
Guidelines:
An APA reference list with three properly formatted APA citations is required in this submission.  At a minimum, there must be 1 reference from a book, 1 reference from a journal, and 1 from a “reliable” website.
This individual assignment is worth 100 points, so make sure to submit a quality analysis to the CEO. 
Based on the overall products in the case study create a document that looks at the life cycle of the products based on sales and service and determine if these products should or should not be retired, redeveloped, or new products should be created to replace them completely. In addition, write a proposal on what you believe should be the new strategy for products going forward. Please remember to justify your position.
Product Portfolio Case Study
Since our inception, we have maintained a very strong product line with top notch product development efforts. In the third Quarter of last year, in an effort to transition into a full service provider for existing customers, IRSC BAS Inc. expanded our support to include third party products. This level of service included systems, networks, desktops, printers, and mobile devices.
In addition, we began providing consulting services to meet the advancing growth of our customer base. Despite being a leader in the industry, as of late, our product quality has begun to decrease. It appears that we have taken on too many new ventures and are now struggling to push a product from development to deployment. In addition, we are failing to support our customers effectively. We need to determine what is missing in our process to get products to market and successfully support them. We need a new plan to turn this trend around and become, once again, a true industry leader.
  • Revised Product Portfolio (What we should and should not be supporting – Must include at least 1 new product)
  • Revised Service Portfolio (Address 3rd party product servicing, our other services and any newly proposed services)

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