Q4: How would you use the general psychological principles of persuasion outlined by Solomon et al in the core text (and discussed in the lecture) to persuade people to visit a new nightclub? (The club can be in any city of your choice)
January 23, 2024January 23, 2024
Discipline: Marketing
Q4: How would you use the general psychological principles of persuasion outlined by Solomon et al in the core text (and discussed in the lecture) to persuade people to visit a new nightclub? (The club can be in any city of your choice, but you should specify the city clearly in your answer.
The course is a consumer behaviour a mix between marketing and psychology
– Reference your work using the Harvard style.
– Include a bibliography after each question. The bibliography is excluded from the wordcount.
– Present your work as short reports using multiple headings and subheadings.
– Write approximately 750 words for each answer.
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