Research Proposal and Source Evaluation Paper for Business Marketing topic strategic marketing

What is the title of the source and what kind of source is it (article from website,
academic journal article, etc.)?
o What is the author’s (or are the authors’) expertise or credentials in relation to the
topic?
o What is the main purpose of this source (to inform, to persuade, to entertain, etc.)?
o What bias can you detect in the source? What questions do you have regarding the
obvious or implied agenda of the author or organization that is presenting the source?
o Is this source complete? Does it only present one side of the issue? Is it useful? If so,
how?
o Which research questions does the source address?
o What additional information do you need to answer your research questions?
o What additional questions did the source raise? Work from general to specific
description of your proposed
topic. Incorporate 3-4 research
questions that will guide your
research (and later serve as the
basis for your subtopics). Write a thesis statement in
which you clearly explain the
problem and identify your
proposed solution to part or all
of the problem. Identify the style manual you
will use for the entire
semester. 
Provide background knowledge for your topic that leads
into your thesis

Thesis statement must include main topic, subtopics,
& your stance 
Each body paragraph focuses on analysis of a single
source
Use the source evaluation rubric to measure the utility
of each source 
Describe which sources you will keep & those you
will discard
Explain how using the source evaluation rubric helped
you identify relevant & credible sources compared to questionable or less
useful sources

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