Research some cultural considerations for global advertising as well as advertising in the nation for your final project. Discuss When creating advertising for world markets, what are some issues that art directors and copywriters should consider?

As discussed in previous lessons, marketing in a global market takes special considerations. Advertising can also pose a unique strategy. 

 

Research 

Research some cultural considerations for global advertising as well as advertising in the nation for your final project.

Discuss

  • When creating advertising for world markets, what are some issues that art directors and copywriters should consider?
  • What adjustments need to be made to advertise in the country of your final paper topic properly?
  • Would a single global advertising effort be a possibility for your topic? 

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