Here are the instructions for someone completing Major Project One on your behalf:
Instructions for Major Project One (Third Draft)
Overview:
This project involves analyzing how Grupo Punta Cana (GPC) communicates its environmental and social impact, with a focus on their website and related materials. The emphasis is on rhetorical analysis to explore how they represent cultural, environmental, and social responsibility initiatives.
Your goal is to craft an analytical essay that critically examines how GPC communicates its work rather than simply listing what they do. The draft should align with the professor’s feedback, integrate research, and respond to specific questions about GPC’s messaging.
Key Guidelines:
- Topic Focus:
Analyze how Grupo Punta Cana communicates its impact using their website and affiliated nonprofit, Fundación Grupo Puntacana (website here).- Avoid merely describing what they do. Instead, focus on:
- How they represent local culture (authentic vs. stereotypical).
- Who benefits or is harmed by their messaging.
- The purpose behind their communication.
- Whether the environment is portrayed as a tourist resource or as inherently valuable for local communities.
- Avoid merely describing what they do. Instead, focus on:
- Rhetorical Analysis:
Focus on broader themes and narratives rather than traditional appeals (ethos, pathos, logos). Use the professor’s example of how Hawaiian culture is analyzed on tourism websites:- Whose story is being told?
- By whom?
- How is the story being framed?
- For what purpose?
- Use of Sources:
Incorporate relevant secondary research to support your analysis. Avoid using sources unrelated to the topic.- Suggested search terms:
- “environmental impact tourism Dominican Republic”
- “culture tourism Dominican Republic”
- Suggested search terms:
- Structure of the Draft:
- Introduction:
Introduce Grupo Punta Cana and the focus of your analysis. Clearly state your research question or thesis. - Body:
Break down your analysis into sections, addressing the key points:- How GPC communicates its initiatives.
- Representation of culture and environment.
- Implications of their messaging for local communities.
- Conclusion:
Summarize your findings and reflect on the implications of GPC’s messaging for tourism, local communities, and environmental sustainability. - Citations:
Properly cite all sources in APA or MLA format, as required.
- Introduction:
- Length and Format:
- Word Count: Minimum 1,500 words.
- Formatting: Double-spaced, 12-point font, standard margins.
- Professor’s Key Feedback:
- Focus on how GPC communicates their work, not just what they do.
- Avoid listing initiatives; analyze their messaging and its purpose.
- Use the Fundación Grupo Puntacana website to find detailed descriptions of GPC’s initiatives.
- Think critically:
- Is their messaging authentic or stereotypical?
- Does it prioritize tourism consumption over community and cultural value?
- Deadline:
- Submit the third draft by Sunday, December 22nd (extended deadline).
Notes for Completion:
- Approach the project as if you are critically assessing the storytelling behind GPC’s communications.
- Follow the professor’s advice closely to ensure the draft aligns with the project’s objectives and expectations.
- Contact me with any questions or clarifications.
Note: Please review Draft 2 carefully to understand the starting point. Use it to ensure consistency and flow, but feel free to revise or update sections to strengthen the overall analysis. This is not about creating something entirely new but refining and focusing the work based on what’s already there. If you’d like to see Draft 1 as well, let me know,