Safe sex for college students Awareness Campaign’s Formative Research & Audience Analysis

March 12, 2024March 12, 2024 Discipline: Communications and Media
Please add more info on formative research and audience analysis for this Safe sex for college students Awareness Campaign

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For this campaign, the targeted audience is college students, so to perform formative research, we focused on studying existing research concerning college students’ intentions regarding STI testing, condom or other contraceptive use, and other sex practices. More specifically, we looked into how alcohol use and demographic variables such as age, gender, and ethnicity influence safe sex practices among the target audience. By examining these factors, we aimed to gain valuable insights that would directly relate to our objectives, and help us to better understand how to tailor our message to the specific needs and characteristics of this population.


Age: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10477969/  

STD and STI Rate Growth Among College Students: https://www.everlywell.com/blog/sti-testing/std-statistics-college-students/#:~:text=15%20percent%20of%20college%20students,during%20sex%20(College%20Stats)   


Knowledge and attitudes: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5389207/  


The effects of unplanned pregnancy on women: https://vtechworks.lib.vt.edu/items/747550b6-c0a8-4e66-b6d3-7f9c29e08596  


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