select an existing company you feel would benefit from expanding either its product line or services, and submit your chosen company and idea in essay format

Research and find an existing company you believe would benefit from expanding either its product line or services. You want to ensure you select a company that you can retrieve the information you need, such as an organization chart, mission, vision, descriptions of products or services, and financial reports (balance sheet and income statement). 

Write an essay, in your own words on the company you selected. Your essay should be at least 250 words (cite where appropriate), in APA format. Respond to the following prompts in your essay: 

• Your selected company name (include link(s) to the company, and its annual report to investors for public corporations) and describe the history of the company and include its mission and vision statement.
• Describe your potential idea (you want an idea that you can present and persuade to your boss and senior leadership). You don’t need all the logistics yet, just outline your idea.  USE THIS TEMPLETE Title of Paper in Upper Lower Case and Bold
  Student’s Name
  Embry-Riddle Aeronautical University
  MGMT 201: Principles of Management
  Instructor’s Name
  Date
  Below is the template for the proposal project. Be sure to remove all highlighted
  content and ensure double spacing throughout. Overwrite “Company Selection
  Name” with your approved Company. Lastly, be sure to remove this paragraph and
  start your title on the top line on p. 2.
  Company Selection Name
  Prepare an essay in your own words (cite where appropriate) and in at least
  250 words on the following prompts:
  Submit your company name (include link(s) to the company and its annual
  report to investors for public corporations) and describe the history of the company
  and include its mission and vision statement. You will later remove these links and,
  when the sources are used, cite them properly and list in References per APA.
  Describe your potential idea (remember you want an idea that you can
  present and persuade to your boss and chosen company’s senior leadership). You
  don’t need all the logistics yet, just outline your idea.
  Planning
  Strengths: Opportunities:
  Weakness: Threats:

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  Use the above SWOT template provided and ensure you use credible sources
  to support your analysis.
  After you conduct your SWOT analysis, write an essay in at least 500 words
  and two new scholarly resources than previously used addressing the following:
   Describe in detail your new idea for your chosen company. Provide the SWOT
  component related to your idea and explain. (Ex: ensure to include your idea
  in the opportunities of your SWOT).
   Include production and logistics of your new idea. (Ex. Do you need to expand
  your building, add more employees, build a new production line, add a
  distribution center in another country). Be specific.
   Outline how it impacts the company’s growth, competition, or market
  demands (it could affect some or all). Be specific and use research, data,
  statistics, and make an estimation of how much it could add to the company’s
  profit margin and how you foresee this growing the company.
   Explain “how and when” you will implement your idea. Again, be specific, for
  example, proposed launch is in Spring of 20XX. Don’t state immediately.
  Immediately can mean different things to different companies. Be thoughtful
  and come up with a specific date of your launch and provide a reason for that
  launch date.

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  Organizing and Staffing
  Provided a minimum of two new scholarly resources than previously used and
  you will present a breakdown of the following:
   Create an organization chart of your chosen company and insert the chart
  into your document.
  Then, write an essay in at least 300 words on the following prompts:
   Summarize the groups/departments you envision that are needed for your
  “new idea”. You can propose new staffing positions if applicable.
   Identify and explain if your company has the resources available or would
  possible outsourcing be an option?
  o Be sure to list the main resources you will need
  Outline and describe the approximate cost associated with the
  implementation of your idea and how this will potentially affect the company’s
  bottom line (profits/revenue).
  Leading and Controlling
  Write an essay of at least 300 words and two new scholarly resources than
  previously used addressing the following:
   Describe how your leadership style will be instrumental in launching your
  new idea. (This is important to show how your leadership is instrumental
  is the success of this idea to your boss and senior leadership. They need

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  the confidence in you to execute this idea and ensure throughout the
  implementation process there are control measures and process for
  feedback).
   Explain the control points of your new idea:
  o Explain how the company will evaluate the product or service.
  o Describe how the company will receive feedback about the
  product or service.
  o Define how the company will address either a poor product or
  service.
  Conclusion
  Write a conclusion of appropriately 250 words wrapping up your main take a
  way from your proposal. Be sure to leave a lasting impression as to why this is a
  great idea and how it will contribute to the company’s “bottom line” and shareholder
  wealth!

  6
  References
  The references list is on its own starting page with References title at top
  Double space all references.
  List in alphabetical order
  Indent any subline to your reference 5 spaces (hanging indent)
  You do not need “Retrieved by” or “Retrieved by date” when listing web sites.
  Example:
  Attiyeh, R., & Lumsden, K. G. (1972). Some modern myths in teaching economics: The U.K.
  experience. American Economic Review, 62(1), 429–443.