SM-centered approach: Social media (SM) platforms and social media management tools

This is the topic: 

(Social media (SM) platforms and social media management tools: Social media (SM) platforms are online platforms that enable users to create, share, and interact with content in real-time. These platforms have become an integral part of daily life for many people and are increasingly used by businesses for marketing and communication. Some popular social media platforms include Facebook, Instagram, Twitter, LinkedIn, and TikTok. Companies can pick various SM platforms for different reasons. Social media management tools are software applications that help businesses manage and optimize their social media presence across multiple platforms. These tools provide features such as scheduling posts, analyzing performance metrics, managing social media accounts, and monitoring social media conversations. Examples of popular social media management tools are Hootsuite, Buffer, and Sprout Social. 

This consulting team needs to convince the management that the best way to improve marketing and advertising activities, enhance reputation, elevate brand awareness, retain and manage current customers, attract potential customers, and increase revenue is by choosing the best social media platforms. It would help if you highlighted that the company should use SM tools to manage and harmonize the SM channels. You need to explain what social media is the best option for them. Why? What tools do they need to use to manage them? How to draft their SM policies?)
Describe your proposal, identify the primary plan to implement that proposal and show some supporting documents, analyses, statistics, and materials.

Desirable format:
Introduction: a very brief explanation about the company, its problem, and why it should be addressed. 
Body: describe which of the four solutions is selected by you and why? (e.g., Why is this the best solution? Analyze the pros and cons of that choice, and explain how to implement this proposal. What resources (such as budget) are required? Also, you can provide supporting documents to justify your proposal (such as analyses, trends, and statistics about the gaming industry)
Conclusion: write a persuasive analysis to the company’s management team and emphasize that although the other solutions (that you did not pick) have some potential advantages, the solution you picked would be the choice for the company to solve the problem. The best way to do that is by comparing your solution with other options you did not pick. For instance, what is the main competitive advantage of your choice compared to the other three options you did not pick? Then, elaborate on this advantage and possible potential benefits for the company.

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