- select an existing team or new team (expansion team that you can propose for a new market) or new sports product (examples – shoe, golf club, tennis racquet)
- write a paper no longer than 3 pages double spaced about the team or product that you choose focusing on each of the 5 P’s of Sports Marketing
- Positioning – understanding customers – mission, analysis, objectives – who are you going to target?
- Platform – responding to customers – product, brand – what makes it different?
- Promotion – engaging customers – building customer relations, get the customer involved, memorable fun!
- Profits – satisfying customers – price and measurement, how are you pricing your product?
- People – serving customers – customer service plans – how are you going to make the customer happy?
This project needs to be about the Utah Hockey Club and how you would rename it to the Utah Mountaineers. You need to talk about the team at the start and how they moved from Arizona to Utah and how they need a team name because they do not have one right now and you need to talk about how it would be connected to all five Ps of Sports Marketing and how it would work with all five Ps. There really is no specifications on the limit of the sources that need to be used.