*** Assignment MUST BE plagiarism-free and without using AI tools. The university uses AI detection tools ** ***
Description
I’m creating a business plan to graduate from my master’s degree.
I’m a journalist, a postgraduate in Strategic Communication Management, and an expert in digital marketing.
As a product/service of my business plan, I decided to create a company that provides communication and digital marketing consulting services to small and medium-sized companies in the greater Orlando area. It will be called “Prism Innovative Lab”.
My first assignment for this course of my MBA asks me to write a 400-word discussion post evaluating strategic planning techniques in entrepreneurship. Use the ONLY the given references to address:
– How will you implement these techniques in your new business venture?
– What are the potential challenges and how will you address them?
References
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Articles:
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Grandrita, D. M. (2023). Improving strategic planning: The crucial role of enhancing relationships between management levels. Administrative Sciences, 13(10), 1-25. https://www.mdpi.com/2076-3387/13/10/211
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Messaoud, H. E. B. (2022). A review of the importance of strategic planning in business. International Journal of Economics and Management Studies, 9(7), 1-5. https://www.researchgate.net/publication/362420249_A_Review_on_the_Importance_of_Strategic_Planning_in_Business
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Taylor, A. (2023, May 29). Strategic plan examples: Case studies and free strategic planning template. SME. https://www.smestrategy.net/blog/strategic-plan-examples-case-studies-and-free-strategic-planning-template#financial-services
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Videos:
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EDUCAUSE [EDUCAUSE]. (2023, November 29). The rising voices podcast: Young professionals’ influence on strategic planning [Video]. YouTube. https://www.youtube.com/watch?v=wFV9GidPwYw
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On Strategy – Virtual Strategist [On Strategy – Virtual Strategiest]. (2021, October 22). The complete strategic planning checklist [Video]. YouTube. https://www.youtube.com/watch?v=5V7twhTn68I
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The CEO Project [The CEO Project]. (2024, April 28). The lazy CEO podcast – Strategic planning and execution [Video]. YouTube. https://www.youtube.com/watch?v=twaKMCW_fEQ
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Timberland Regional Library [Timberland Regional Library]. (2024, July 18). No shhh… It’s the TRL podcast: Ep. 7 strategic planning [Video]. YouTube. https://www.youtube.com/watch?v=vkvnDDBcVkc