- write a memo to gain approval for both the club or organization and for the flyer to be posted on campus. The memo will accompany the flyer, introduce the flyer, and answer the questions below about your audience analysis. The memo should be addressed to the Student Activities Activities Committee that is responsible for approving all student activities and organizations. The memo should have a minimum of 250 words and use 12pt font, Times New Roman, single-spaced paragraphs and double-spacing between paragraphs (Information on writing a memo can be found in Chapter 1, section 1.4 on Memos or at the Memos: General Introduction (Be sure to access the additional links for Parts of a Memo, Format, and a Sample Memo)).
- Your memo should be written to ask for approval for your activity and the promotional flyer and should address the following questions:
- What groups identified in the demographic document make up your primary audience, and what factors did you take into consideration in identifying your primary audience?
- How does your activity and flyer meet the needs of that audience (be specific and use the demographics document)?
- What groups identified in the demographic document make up your secondary audience, and what factors did you take into consideration in identifying your secondary audience?
- How does your activity and flyer meet the needs of that audience (be specific and use the demographics document)?
- Which was the most important demographic factor for each audience, and which was the least important?
Important: You will be graded on specifically identifying your primary and secondary audiences and meeting their needs with the activity and in your flyer, as well as on producing a professional memo that requests approval and addresses the questions above. :