- Background/Overview of the Crisis: What is the crisis you identified? What organization experienced this crisis? Briefly summarize the crisis.
- Identify the main publics/stakeholders this crisis impacts.
- The organization’s crisis response: A brief outline of the corporate communication and media response during, and after the crisis. Crisis could still be ongoing as well.
- Crisis Evaluation: Based off the research you’ve done thus far, do you think the organization handled the crisis well?What are two things this organization could have done differently/included in their crisis response? Provide Reasoning. Even if your evaluation of the crisis is overall favorable, you can identify a weak area of how an organization managed the crisis and demonstrate how you could improve their crisis communication response.
- Response Follow Up and Next Steps: What are the next steps to address the crisis and to increase brand image, PR and overall communications.
The file provided is a template/outline of how it should look. DO NOT USE the same example as the one in the file.