Paragraphs should identify 1) the
type of product/service you are marketing; 2) its key benefits and points of
differentations; 3) the BRAND name of the product (and company if not
previously mentioned); 4) a short review of the target market, 5) your
positioning strategy, and 6) the pricing strategy and your best estimate of the
selling price (if selling through retailers, list both the price paid by the
retailer and that paid by ultimate consumers), and 7) the launch date that the
new product/service will be available for purchase by consumers.
Attached are the full instructions under file application 5, an Excel sheet with data information, discussion rubric, the previous assignment which relates to this assignment as this assignment is more in-depth of the previous one.
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