Suppose you are the manager of an airline in Cyprus whose main business is between Cyprus and Israel. Due to the war in Israel, there is a need to re-visit the strategy of your organisation.
Suppose that you are the Manager of an airline in Cyprus, whose main business is between Cyprus and Isreal. Due to the war in Israel, there is a need to re-visit the strategy of your organisation.
In the scope of the above and considering the formentioned situation, address the following in the form of an essay:
1) Expalin the importance of forming a PESTLE analysis especially in a crisis situation.
2) Based on the concept of your airline, form a current PESTLE analysis.
3) Discuss how organisations use SWOT analysis for their strategic review.
4) Form the current SWOT analysis of the airline.
*NOTE: You can choose an airline that already exists or form an imaginary one.
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