ROLEX SUBMISSION
2 ind pages
What u see and u read about marketing
Make clear were ur sections are
Page 2 value ladder brunos class 100 w
How Rolex is climbing up the marketing ladder
Page 3 brand identity prism 100 w
Explain the role :
Mention the role how we use prism in Rolex
Use images
Bullet point phrases, super important that u say directly what Rolex does what they use for marketing communications
Generalised statements
High quality materials… every watch has
Color scheme
Models
Analyse the watch
How do u know its a Rolex
Brand identity prism basically
Page 4,5,6
Easiest section
Second class with ms Barbara
Model with diamond in the middle ( its on the
Picture three of those and showcase how Rolex is using it In their map
How Rolex is doing smith in the past how is making it relevant today how is going to be in the future
Page 7 luxury brand communication
How Rolex shows same values and marketing to the customer
Can sport ads be used yes and u can use non-sport and
3 is a nice number to show ads of the Rolex
Page 8 the luxury dream 300w
Roger Federer and discuss what type of trophy” Rolex represents with Roger federe that he says he does how do we see him in the public view how does
Page 9 persona 200w
Stay away of Roger Federer
From the work we did do 1 persona and explain define it which one and explain
Mention
What kind of need Rolex has to satixfy a persona
What does role do for that
What is the need of that persona that Rolex
Page 10 marketing initiative 200w
Element to get creative propose one marketing initiative for Rolex to attract different people use 1 element of marketing communication no need of social media
Page 11 references
Theories o model peer reviewed academic references
Press and magazines not peer review
Journal yes its peer review
Academic quality could as well mejor no
A text book que no este peer review también se puede
Business sources allowed as well
–
If u take from Rolex website , u reference it
If u talk about Roger Federer that he’s posting smith on instagram u have to reference it,
References are very logical
Do rise outside of word and paste after –
All the images have to be relevant to the topic
U should reference every image
If u mention a website specific reference needed
PICTURES HAVE TO BE REFERENCED