The benefits and challenges of the use of online and web metrics to aid marketing decision-making

January 5, 2024January 5, 2024 Discipline: Marketing

This is the assignment task:

Choosing one of the areas below identify the benefits and challenges of their use to aid marketing decision-making, drawing on examples from practitioner and academic literature.
I choose the topic of ONLINE AND WEB METRICS.

Some examples of academic sources of data are articles in leading journals in Marketing including but not limited to Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. 

Some Examples of practitioner sources of data are Harvard Business Review, California Management Review, Financial Times, and Bloomberg. Industry reports found on the Kingston Library through such databases as Passport, Mintel reports, and IBISWorld are also considered practitioner sources. 

In case you can’t access these sources please let me know and I will give you access.

Ace Your Assignments! 🏆 - Hire a Professional Essay Writer Now!

Why Choose Our Essay Writing Service?

  • ✅ Original writing: Our expert writers will write each paper from scratch, ensuring complete originality, zero plagiarism and AI free content.
  • ✅ Expert Writers: Our seasoned professionals are ready to deliver top-quality papers tailored to your needs.
  • ✅ Guaranteed Good Grades: Impress your professors with outstanding work.
  • ✅ Fast Turnaround: Need it urgently? We've got you covered!
  • ✅ 100% Confidentiality: Customer privacy is our number one priority. Your identity is anonymous to our writers.
🎓 Why wait? Let us help you succeed! Our Writers are waiting..

Get started

Starts at $9 /page

Login Register Reset

How our paper writing service works

It's very simple!

  • Fill out the order form

    Complete the order form by providing as much information as possible, and then click the submit button.

  • Choose writer

    Select your preferred writer for the project, or let us assign the best writer for you.

  • Add funds

    Allocate funds to your wallet. You can release these funds to the writer incrementally, after each section is completed and meets your expected quality.

  • Ready

    Download the finished work. Review the paper and request free edits if needed. Optionally, rate the writer and leave a review.

Place order now