An analysis comparing Shiseido’s and Uniqlo’s marketing strategy in Europe and Japan that takes a cultural adaptation approach.This issue examines how Japanese cosmetics firm Shiseido, and clothing brand Uniqlo,well-known Asian brands, modifiy its marketing messaging for use in Europe as opposed to Japan. It looks at whether the companies standardise their image globally or adjusts its tactics to suit European consumers’ cultural expectations and preferences.
A Comparative Study of Advertising Communication Styles: Shiseido’s and Uniqlo’s Visual and Messaging Strategy in Japan vs. Europe. This topic would examine the various advertising campaigns that Shiseido and Uniqlo have carried out in Europe and Japan, with an emphasis on cultural symbols, messaging tone, and visual aesthetics. The argument can contrast how Shiseido and Uniqlo modify their messaging to appeal to customers in Europe and Japan.
Please include what were the aspects that you were looking for when reading sources. Compare them to European brands of their own market. Compare Uniqlo to COS and Shiseido to Lancome or Le Praire. Focus on how the European brands position themselves and what are their values and what is their communication technique. Do Uniqlo and Shiseido only try to copy it when it comes to their appearance in Europe or is it something different? include if Uniqlo’s and Shiseido’s message, values, communication change since their beginning or not? If yes how? They both rely on the statement delivering Japanese quality: what is japanese quality exactly? What are consumer perceptions on Japanese quality? Includeactual data and charts about their quality. Include social media campaigns, tiktok and instagram presence. Is it globalized or country specific? Send me tiktok videos that they published that would support statements from academic sources. Include counter arguments!
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